Our Business Model
Makes the Difference...
The new models are always about being full-service. One-stop shopping for their customers. Integrated multi-track marketing. Expertise first, deliverables second. Strategic marketing. Big picture.
Funny thing. That's exactly the business model we've been perfecting since 1983.
We don't want to be your supplier...
We want to be a part of your team. You should be able to depend on us like you would your own employees. But, of course, without the overheads, the utilization challenges, or the job security commitments!We have a vision of the ideal relationship with you. And it's not about "account management". You are not an "account" and you don't want to be "managed". You are a key source of marketing expertise. And so are we. Our vision is about synergy, collaboration, and teamwork:
~ synergy, based on mutual respect, openness,
and a diverse, combined skill set
~ high leverage for you no spoonfeeding required!
~ co-operative, informal teamwork, focused on results
~ an anti-adversarial, "partnership" atmosphere, where
we act, and are treated, like an extension of your team
~ a common, long-term view, with a shared commitment
to your success.
"Relationship" Versus "Task Sourcing"
Many high technology companies choose a task-based approach to hiring professional marketing help. This often leads to complicated, ineffective marketing scenarios where multiple suppliers compete for the customer's budget. Integrated strategic marketing becomes very difficult.
The relationship-based approach, by contrast, delivers enhanced synergy and leverage, and a more effective, consistent, unified, integrated marketing presence with a lot less "supplier management" burden:
